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Suite vs Product Line

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Manage episode 518889750 series 3649342
Content provided by Jeffrey Kahn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeffrey Kahn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If your organization has a single product or service, you have nothing to sell in response to the question, “What else do you have?” If you have a set of unintegrated, stand-alone offerings, this can be described as a catalog. A product line may characterize things that have similar branding and, perhaps, some limited coordination. A product suite is the name for things that truly work well as a group.

  continue reading

39 episodes

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iconShare
 
Manage episode 518889750 series 3649342
Content provided by Jeffrey Kahn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeffrey Kahn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If your organization has a single product or service, you have nothing to sell in response to the question, “What else do you have?” If you have a set of unintegrated, stand-alone offerings, this can be described as a catalog. A product line may characterize things that have similar branding and, perhaps, some limited coordination. A product suite is the name for things that truly work well as a group.

  continue reading

39 episodes

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