What do we mean by ‘speak to the human’?

In this episode, Sarah takes the mic inhouse to chat with Acteon partner Owen Rose, exploring a ‘human-centred’ approach – why it matters, what it means, and how to do it.

Leading change or communicating effectively depends on connecting with the people we’re trying to engage with. And to do that well, we need to try to understand what shapes their responses, motivations and behaviours.

We talk about:

• How ‘training’ and ‘learning’ in workplaces have changed over time, and what this means for how to engage people and embed changes into people’s daily work.
• Why effective communication and engagement is about finding ways to connect with people on an emotional level.
• How ideas and approaches from behavioural science can be used in practice to address organisational challenges.
• Why it’s best not to assume we humans make rational choices all the time.
• What we mean by ‘habits’, and how simple habit-forming can be used to shift small behaviours across large groups of people.
• The vital insights ‘discovery’ and bringing together different perspectives at the start of a project can provide on things that might otherwise be wrongly assumed or missed.
• How to make the case for doing things differently, and why culture is pivotal in achieving change.
• Why the ideas and people that get the most ‘cut through’ are those that have the most compelling messages and stories – and attach those messages to current and relevant needs.

Speak to the human is a podcast by Acteon a communication and learning agency that harnesses behavioural insights to help organisations connect with their people and deliver positive change. Find out more at acteoncommunication.com.