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S6E1 - SEASON 6 - Curry's Sole Decision
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Sole Material kicks off the new season with hot takes on Steph Curry ending his relationship with Under Armour as he steps into the biggest NBA free-agency decision off the court. The Podcast You Cheer For breaks down the brand bidding wars, what he actually wants in a signature line and how this move could reshape the future of performance basketball footwear. Plus, we compare the leverage of Curry's personal brand to past superstar sneaker moments and predict who lands the two-time MVP.
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