What if your shopping search could think like you do: mood, context, and all the tiny details that make an outfit feel right? In this epidsde I sit down with Chang Liu, co‑founder and CEO of Plush, to unpack how she transformed a personal frustration with endless scrolling into an AI‑powered fashion discovery platform that feels like talking to a stylist who actually gets you.
Chang’s path runs from Yale to Wellington Management, then through analytics and product at DoorDash, where she helped scale DashPass and learned to ship minimal, lovable products. Those experiences shape Plush’s DNA: clear moats, real unit economics, and a relentless focus on clean, structured data. We explore the technology unlocks that finally make intuitive fashion search possible: multimodal models that see silhouette and fabric, instruction‑tuned LLMs that turn “elevated basics for a fall birthday party” into actionable parameters, and stronger embeddings that map vibes to precise results.
But this isn’t about handing your wardrobe to a faceless agent. Chang argues for curation with evidence: fewer, better picks and a clear why behind each one, trend cues, fabrication, brand identity, and styling insights. We talk co‑founder fit, rebuilding hybrid search from the ground up to 3x retention, and real user moments ranging from “upstage the bride, but don’t” to postpartum black‑tie comfort. The future she’s building preserves the joy of browsing while removing the grind of filtering.
If you’re curious about AI in fashion, personalization, or how product, data, and taste come together, this conversation delivers both strategy and heart. Subscribe, share with a friend who loves style and tech, and leave a review telling us your most specific search you’d want AI to nail.

Links Chang/Plush:

• LinkedIn Chang: https://www.linkedin.com/in/changliu/
• Instagram Chang: https://www.instagram.com/misschangeychang/
• Plush Website: https://www.plush.shop/
• LinkedIn Plush: https://www.linkedin.com/company/plushshopping/
• Instagram Plush: https://www.instagram.com/_plushshopping/

Links Julia/aiflow/Consulting:

• LinkedIn: https://linkedin.com/in/julia-lach/
• Instagram: https://www.instagram.com/lach_julia/
• aiflow (Private LLMs): https://www.aiflow.io/
• Consulting: https://consultingluxe.ai/