In this inaugural episode, host Jason Todd introduces Dean Svarc—a pilot, executive, multi-time CEO, and an expert in business turnarounds, having completed five in the past two years.

Dean introduces his new book, Trojan Horse: The Unseen Solution to Critical Business Problems. The core message is clear: while the book provides hard-hitting tactical implementation advice, the fundamental starting point is mindset. Dean explains that you must change who you are in order to change your company, because you are the captain.

The episode emphasizes why leaders should not skip Part One of the book—focusing on "Are You Ready for Change?" and "Is Your Company Ready for Change?". Mindset is the most challenging part of the process, and you are the first and most difficult person that needs to be addressed. Dean explores the critical difference between working in the business and working on the business, and drives home the necessity of accountability: As the captain, even if your decision is wrong or someone else makes a mistake, you are ultimately accountable. This mindset shift—recognizing that you are the problem in the end—is crucial for identifying the actual issue that needs solving.

Dean’s comprehensive approach, which moves from mindset to tactical solutions, culminates in the memorable B.A.S.I.C.S. framework (Brute Force, Analysis, Structure, Improve, Culture, Sustain). This guide book is valuable whether your company is in dire straits or simply needs foundational improvement.

Stay with us to hear real stories from business turnarounds, learn practical tools you can use today, and chart a proven path from crisis to success.

Next Episode: Don't miss Episode 2, where we dive into the hidden dangers of business success and how to identify what the real problem is.

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Pick up your copy of Dean’s new book, Trojan Horse: The Unseen Solution to Critical Business Problems, at your favorite book retailer today!

Learn more about Dean Svarc and his proven path from chaos to clarity:

• Website: DeanSvarc.com

• Buy the book: Amazon