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Building Sideways: How Emma Brown Rebuilt Her Brand and Herself
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Building Sideways: How Emma Brown Rebuilt Her Brand and Herself
A conversation about motherhood, business, and the courage to evolve.
Show Notes
In this, the first official episode of Notes from the Not There Yet, Beth sits down with Emma Brown — a finance professional, mum, and co-founder of Elena Apparel, the activewear brand born from authenticity, community, and courage.
Emma’s story is one of balance and rebuilding — of learning that success doesn’t always look like scaling up. Sometimes it looks like slowing down, shifting focus, and finding yourself again in the process.
Together, we talk about:
- Building a business sideways, not skyward — and why that’s okay
- The impact of motherhood on identity, creativity, and confidence
- Learning to pause and rebrand when your work no longer feels like you
- The power of community, collaboration, and female partnership
- Protecting your peace, your income, and your purpose
It’s an honest conversation about letting go of perfection and choosing presence over pace.
If you’ve ever found yourself rebuilding — in life, in business, or in confidence — this one’s for you.
Key Takeaways
- Growth doesn’t have to mean scaling up — you can build sideways.
- Motherhood shifts everything — identity, pace, priorities.
- A pause isn’t failure; it’s space to realign.
- Letting go can create room for what’s next.
- Collaboration fuels clarity and momentum.
- Community is your brand’s strongest asset.
- Protect your peace — and your paycheque.
- Confidence comes from showing up, not perfection.
- Slow growth is still growth.
- You can start again without starting over.
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