Introduction

In this episode of Selling Luxury, I sit down in person with Jonathan Siboni, Founder and CEO of Luxurynsight, at their Paris-based offices, to explore how data and emotion coexist in shaping today's most successful luxury brands. While my work centers on emotional behavior and human insight, Jonathan's focus is on using data for brand direction, helping luxury companies navigate uncertainty, predict trends, and turn intuition into action. We discuss how data enhances creativity, the balance between confidence and consumer feedback, and why France remains the beating heart of the global luxury industry.

Episode Summary

Jonathan explains that data acts like a GPS for brands, helping them navigate change, anticipate trends, and make faster, smarter decisions. Luxury, he says, isn't about asking customers what they want but knowing their desires before they do. Far from limiting creativity, data enhances it, giving brands clarity and confidence. Perhaps my favorite part of our conversation, we also explore why French luxury endures as well as the tension between timelessness and trendiness, and Jonathan's belief that true luxury is the freedom of time.

Key Takeaways

• Data brings agility and foresight to luxury brands.

• The goal isn't to ask customers—it's to know them.

• Data fuels, rather than limits, creativity.

• The strongest brands today are either timeless or boldly of-the-moment.

• How luxury and lifestyle became entire industries in Paris.

Spotlight Guest

LinkedIn: https://www.linkedin.com/in/jonathansiboni/

Website: https://www.luxurynsight.com/

Contact Host

Website- www.jeffreyshaw.com

Speaking- www.jeffreyshawspeaks.com

Books- www.jeffreyshaw.com/books

LinkedIn- https://www.linkedin.com/in/jeffreyshawauthor/