In today's crowded hotel brand market, with rapid technology innovation reshaping guest expectations, how can hospitality companies sharpen their competitive edge? In this episode of Setting the PACE, Tim Davis speaks with Chris Silcock, President of Global Brands and Commercial Services at Hilton, to explore the strategic imperatives facing the industry. Chris shares his views on the evolving role of loyalty programmes, the forces reshaping consumer behaviour, and how technology and AI are transforming hospitality. The conversation examines Hilton's approach to navigating an increasingly competitive landscape and managing a diverse brand portfolio across global markets. Chris also offers practical advice for those entering the industry.

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