Episode Summary:

In this episode of Next Cell Over, host Jenna Moser sits down with Amanda Metzger, founder of Bookkeeper 365, to unpack what it really means to serve small businesses with heart, strategy, and integrity. From her roots working with her husband’s construction business to now helping business owners across industries with CFO insights, health insurance navigation, and hands-on financial clarity—Amanda is the rare kind of bookkeeper who goes way beyond the books.

We talk about building profitable businesses from the ground up, pricing mistakes that cost you more than money, and how she's using value-led conversations to grow a lean, purpose-driven firm.

In This Episode:

✅Why most small businesses are “owned” by the business—not the other way around

✅Amanda’s unconventional (but brilliant) strategy to attract high-value clients

✅The hidden health insurance gap no one's talking about—and how Amanda helps solve it

✅The very real cost of undervaluing your services (especially as a woman in finance)

✅QuickBooks vs. Xero: the real deal from someone who worked inside Intuit

Golden Nugget:

"The clients who pay you the least are usually the most demanding. Value yourself first—or you’ll build a business that breaks you.”

Connect with Amanda Metzger:

LinkedIn: https://www.linkedin.com/in/amanda-metzgeraccountant/

Website: bookkeeper365.org

Connect with the Show:

LinkedIn: linkedin.com/in/jworksvirtual

Website: jworksvirtualsolutions.com

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Created by J Works Virtual Solutions

We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.