In this episode of The Partnership Mastermind, I sit down with Nelson Wang, a proven leader behind the partner ecosystems at Cisco, Box, Miro, and Airtable, and the author of the acclaimed “Partner Principles” newsletter. Nelson shares the frameworks and mindset shifts that power world-class partnerships and customer-obsessed teams.

We unpack what truly drives growth in B2B partnerships: why starting with the customer solves 90% of partnership challenges, how focus becomes a superpower, and why playbooks can be a trap when scaling to new environments. Nelson also reveals a game-changing AI workflow that slashes partner proposal creation time from a week to just one hour, using Gamma.

If you lead partnerships, alliances, or partner marketing, this is a masterclass on customer-centric growth, scaling systems, and building flywheels that create long-term value.

Nelson Wang

---------------

Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.