Turning a Hobby into a Business with Craig Melvin
Manage episode 522612974 series 3669567
What struck me in this conversation with my husband, Craig Melvin, was how creativity shows up in the most unexpected corners of our lives. For Melvin, candlemaking isn’t about building a brand or launching a product. It is about finding quiet moments in the middle of busy days and having something that doesn't depend on deadlines or breaking news.
In this episode, Melvin shares the early missteps, the science he had to learn from scratch, and the almost meditative rhythm of getting each detail right. But beneath that is something deeper: the memories tied to fragrance, the mission to support cancer organizations close to our hearts, and the courage it takes to create something that feels personal.
We also talk about what happens emotionally when you share that creation with the world: the nerves, the hope, and the moments you wonder if it will resonate.
What You’ll Discover
- How candlemaking started in therapy and landed in our kitchen (08:55)
- Why giving back is built into the mission (13:20)
- A crash course in wax, wicks, and what can go wrong (14:50)
- The fear of releasing something personal into the world (21:36)
- Lightning round questions for Melvin (42:54)
Melvin’s story is about more than launching a candle company. It’s about finding a place to land when life feels unrelenting, honoring the memories that shape you, and trusting that creativity can open a door you didn’t expect. If you’ve ever felt the pull to follow a creative pursuit, this one is for you.
You can watch this interview on YouTube: https://youtu.be/3mrwI3ca_fQ
For a full transcript and more, check out our blog post: https://www.lindsaycz.com/show-notes/craig-melvin-27
Check out more from Craig Melvin and Melvin Made:
Browse the candles: https://melvinmade.com/
Follow Melvin Made on Instagram: https://www.instagram.com/melvinmadeco
Follow Craig Melvin on Instagram: https://www.instagram.com/craigmelvinnbc/
28 episodes