Use Focus Groups Before Trial or Get Smoked During It, with Sean Claggett
Manage episode 515047399 series 3668196
“If you're not doing live focus groups before you do your trials, I think you are committing malpractice.” Sean Claggett, founder of Claggett & Sykes and co-author of “JuryBall,” didn’t say that when he launched his organized focus group program in 2010. He says it now. In this conversation with hosts Charla Aldous, Caleb Miller, and Eleanor Aldous, Sean explains why. Big data has revolutionized his practice, allowing him not only to predict verdicts – but also to predict the future for plaintiffs’ lawyers. Defense lawyers are already getting on the big data bandwagon, so plaintiff’s lawyers who don’t will get “smoked.”
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☑️ Charla Aldous, Caleb Miller, Eleanor Aldous
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7 episodes