Sales enablement is no longer just a support function—it’s the backbone of growth. In this episode of Enablement Uncanned, we cut through the noise with hard data that reveals how the industry has matured heading into 2025. From a 49% higher win rate for companies with defined enablement strategies to onboarding speeds that slash ramp times nearly in half, the numbers prove enablement is now table stakes for any competitive sales organization.

We also unpack how shifting buyer behavior—where up to 90% of the journey is complete before a rep even enters the conversation—is redefining what sales teams need to deliver in those high-stakes final moments.

But that’s just the start. We dive into the trillion-dollar cost of sales and marketing misalignment, the underuse of content that drains millions in missed opportunities, and why coaching, training, and AI-powered tools are becoming critical levers for performance. You’ll hear how leadership is tying enablement directly to revenue growth, what the data says about customer expectations, and why enablement is fast becoming the central nervous system of the entire revenue engine.