In this episode, hosts Rachael Wonderlin and Emily Naples sit down with clarity business coach Anna Ludwinowski – a four-time founder – to talk about the difference between real coaching and scammy promises. Anna breaks down why "I'll 10x your revenue" is a red flag, how unethical coaches prey on vulnerability, and why most founders don't need a "scale" plan. What they do need is foundational clarity, i.e., ideal clients, positioning, offers, pricing, and messaging. We also dig into ethical vetting, transparent results, and how to verify a coach before you invest money.

Key Takeaways:

– Beware the promise machine. "I'll 10x your revenue" without context is marketing, not a plan.

– Build foundations first. Ideal clients, positioning, offers, pricing, and messaging come before "scaling."

– Don't niche yourself into a corner. Think focus over hyper-niche; your skills can translate across similar service categories.

– Vet like a pro. Verify testimonials, ask for concrete deliverables, and use a free discovery call to check for fit.

– Ethics matter. A good coach is willing to say, "I'm not the right fit," and refer you elsewhere.

About the Guest:

Anna Ludwinowski is a clarity business coach and 4x founder. She's built an event décor company, scaled a packaging company to 15 employees and 7-figure years, owned a women's boutique fitness studio, and now helps solopreneurs and small teams get foundational clarity with strategy work that makes growth possible. Anna is known for no-fluff coaching, transparent deliverables, and fit-first discovery calls.

Connect with Anna: Website: annaludwinowski.com Instagram: instagram.com/asmallbusinesslife LinkedIn: linkedin.com/in/anna-ludwinowski-strategic-business-coach Substack: asmallbusinesslife.substack.com

About Rachael:

Rachael Wonderlin is a dementia care consultant and gerontologist. She founded her consultancy, Dementia By Day, in 2014. She is the author of When Someone You Know is Living in a Dementia Care Community, Creative Engagement, and The Caregiver's Guide to Memory Care and Dementia Communities.

Find out more at www.rachaelwonderlin.com and Instagram.com/dementiabyday.