Eshita Kabra-Davies on By Rotation: The App Redefining Fashion Rental
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This week on The Silly Little Girls Club, Samantha welcomes Eshita Kabra-Davies, founder of By Rotation, the world’s first social fashion rental app and a global movement for sustainable style.
What began as a honeymoon wardrobe dilemma turned into a fashion-tech platform transforming consumption and empowering women to monetise their wardrobes. Today, By Rotation is a community-driven app with 85% retention, global expansion to the US and UAE, and a mission to make sustainable fashion mainstream.
In this episode, Eshita shares:
- How she built By Rotation from side hustle to venture-backed startup
- Tackling fast fashion through circular consumption
- Bootstrapping, fundraising and fighting the female founder funding gap
- Building a global fashion rental community and social network
- Profit with purpose: scaling while staying true to sustainability
✨ Connect with Eshita + By Rotation:
Instagram: @byrotationofficial
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Instagram @Sillylittlegirls.club
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💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora
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