Find out about the leadership tool that transformed Brin’na’s team culture while managing hundreds at Target — The Two-Minute Rule. Instead of running from conflict, Brin’na shows how facing it head-on in a structured, psychologically safe way can build stronger, more connected teams.

From her hilarious “freezer huddle” story to her practical five-step method, Brin’na unpacks how just 120 seconds of honesty can turn tension into trust and conflict into collaboration.

💡 Key Takeaways

💬 Conflict isn’t the problem — avoidance is. The best leaders don’t run from hard conversations; they make space for them.

🧊 The Freezer Moment: When tension built up on her team, Brin’na gathered everyone for a literal “cool down” — two minutes of unfiltered truth in the walk-in freezer.

⏱️ The Two-Minute Rule:

1️⃣ Acknowledge the tension — call it out honestly.

2️⃣ Create psychological safety — no consequences for honesty.

3️⃣ Set a two-minute timer — then listen without interrupting.

4️⃣ Reflect back what you heard — no defending or explaining.

5️⃣ Commit to action — even if it’s just a next step.

💥 Leadership Growth: Sometimes what comes up in those two minutes will be about you — your micromanaging tendencies, your communication gaps — and that’s okay. Growth starts with listening.

🗣️ Three Game-Changing Phrases:

• “Help me understand your perspective.”
• “What would need to change for this to work better?”
• “I hear you, and here’s what I’m going to do about it.”

🚫 Don’t use the rule if you’re not ready to hear the truth or take action.

🔥 Final Thought

Conflict isn’t failure — it’s feedback. The Two-Minute Rule helps leaders transform tension into trust and build legacies that last.

Connect with Brin'na at https://www.legacyfulfilled.com/

Stop self-sabotage and elevate your impact with confidence in less than 10 minutes.

https://www.legacyfulfilled.com/3-part-framework

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