We want our podcast to be more than free content, so in this episode we explore how to design conversations that guide listeners toward the transformation we offer by shifting from pitching to positioning, using stories that connect, creating micro-offers that build trust, inviting guests who expand our ecosystem, and keeping one clear call to action so every episode feels like a natural next step that reinforces our message and deepens the relationship.

Key Highlights:

• How to shift from pitching to positioning so your offer feels like the logical next step.
• A simple process to reverse-engineer topics from your core offer and transformation.
• Why stories persuade better than stats and how to use client wins to build credibility.
• How micro-offers (guides, checklists, mini-workshops) create small wins that lead to bigger yeses.
• The right balance between clarity and subtlety and why one clean CTA outperforms many.

Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/

Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork