This is the very last Passion to Profit episode. After 118 weeks and over two years of conversations, the podcast is evolving into something that better reflects this work and where it's headed. From next week, everything changes. Make sure you are subscribed to see what comes next.

Something I've never admitted: I never actually loved the name Passion to Profit! But I didn't wait for perfection. I started with 'good enough', knowing I could evolve. That choice led to 118 weeks of clarity, connection, and understanding what this work really is.

True transformation in creative business has never been about turning passion into profit. It's about building from your natural strengths, understanding what comes easily to you that others genuinely struggle with, then structuring everything around that.

This episode explores why the name is changing now, what's coming in 2026, and the powerful work being built behind the scenes. If you're a creative entrepreneur who's hit a plateau, this is where everything shifts.

• [00:00] Why this is the very last Passion to Profit episode and what's coming next
• [01:53] The truth about the podcast name I've never really liked but why I started anyway
• [04:22] Why the podcast name is changing now and what it reflects
• [09:31] The six-month programme launching next year and how the podcast feeds into it
• [11:44] Who the podcast and programme are best suited for
• [21:24] What's ahead in 2026 and why this is just the start

"I didn't wait for perfection. I didn't hold myself back trying to find the perfect name, the perfect positioning, the perfect anything. I started with what felt good enough at the time, knowing I could evolve."

"True transformation has never been about turning your passion into profit. It's about building a business from your natural strengths. Understanding what comes easily to you that others genuinely struggle with."

"You're not missing some secret tactic or strategy. You're stuck because you've been trying to build your business using advice and frameworks that were never designed for how you as a creative actually work."

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• Website: www.philippacraddock.com
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This is a significant moment the end of Passion to Profit and the beginning of the next chapter. I'd love to hear what resonates with you about this shift. What does "building from your strengths" mean for your business? Send me a DM on Instagram I read and respond to every message.

Subscribe to my weekly newsletter for behind-the-scenes insights into the work I'm building and first access to the new programme launching in 2026. You'll also hear about the interviews coming in the new year with creative entrepreneurs who've built exceptional businesses by working with their strengths.