While building her career at the intersection of fashion, hospitality, and brand development, Wesley Davis, CEO and Co-Founder of Society De La Rassi, saw a shift happening. People were seeking out connection and clarity at their social events, but the celebratory options felt limited. This sparked the idea for a sophisticated, premium dealcoholized sparkling wine crafted for discerning palates and noteworthy characters.

Society De La Rassi is a modern toast to bold encounters and new age soirées, marrying timeless winemaking tradition with intentional innovation. It's an elegant alternative for those who seek luxury without the limits of compromise. More than just a beverage, each sip is an invitation to redefine the art of celebration.

Inside the Episode:

• How Wesley translated her deep experience in fashion and hospitality into the world of premium beverages.

• Building a brand narrative around luxury, connection, and clarity in the rapidly evolving non-alcoholic space.

• Lessons for emerging founders on cultivating a premium brand that resonates deeply with a modern consumer.

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This podcast episode was made possible by Hummingbirds

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