This week on The Queen of Automation, I sat down with Charlotte Lloyd, and if you’ve ever felt uncertain or uncomfortable about selling your services, this is the episode you need to hear.

Charlotte has spent over two decades in B2B sales, working with global giants like Danone, PepsiCo, and the World Bank. But what sets her apart is how she has translated that big-brand experience into simple, effective strategies for coaches, consultants, and solopreneurs who are navigating sales on their own.

We got into her journey from commission-only consulting with clients like the Financial Times to building a thriving business helping others master client acquisition. She shared how she moved to Spain, weathered the COVID lockdowns, and unintentionally went viral on LinkedIn by sharing real, relatable sales advice that people actually wanted. That momentum turned into her full-time business, Charlotte Lloyd Consulting, and the launch of her Client Acquisition Club.

We unpacked the difference between marketing and sales and why most business owners lean too heavily on content instead of conversations. Charlotte made a powerful case for why automation can't replace genuine human connection and how being good at sales doesn't mean being pushy or slick. It means knowing how to listen, respond, and build trust.

She also answered the question most founders are afraid to ask: how many people really follow through when they're told to do outreach? Her answer might not surprise you, but the insight that followed will.

This conversation is full of clarity, nuance, and actual strategy. If you're tired of the noise around “just create content and wait,” Charlotte offers a more grounded, actionable path forward.

And if you missed last week’s episode with Tim Jones, we went deep into digital storytelling, systems, and how creativity fits into automation. It’s a strong companion to this one.

If you're a founder, coach, or small business owner who wants a sales process that feels good and actually works, this conversation with Charlotte Lloyd is a must-listen.

Connect with Charlotte on LinkedIn or head to charlottelloyd.com to learn more about her work and the Client Acquisition Club.