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The Executive Crisis Playbook: Edward Segal on Plans, Media & Rapid Response
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Episode 315 - Crisis expert Edward Segal maps the first moves leaders should make when something goes wrong, who to call, what to say, how to brief the media, and how to make sure it doesn’t happen again.
Most professionals I speak to who are experiencing a career crisis did not see it coming, and almost all of them did not prepare for it. Corporate professionals still treat crisis management as something that happens to other people, like the CEOs in the headlines and the companies and brands trending on social media for all the wrong reasons. In reality, crises are not confined to boardrooms or news cycles. They unfold quietly in inboxes, performance reviews, and unexpected phone calls from HR.
When I sat down recently with Edward Segal, an expert on crisis management, I was reminded that “it’s not if, it’s when.” Every professional, no matter how senior or secure, will face defining career moments that test their judgment, values, and resilience. The challenge is not to avoid these moments, but to prepare for them and respond well when they arrive.
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Timestamps to guide your listening:
- 00:00 Introduction
- 03:01 Crisis Management Insights from Experience
- 05:00 Understanding Crisis Triggers
- 08:00 Crisis Management in Educational Institutions
- 11:04 Communication Strategies During a Crisis
- 13:55 The Importance of Media Training
- 16:45 Crisis Management for Professionals
- 20:05 Lessons from High-Profile Crises
- 23:09 Final Thoughts on Crisis Preparedness
Links mentioned in this episode:
- Edward Segal's LinkedIn profile
- Link to Edward Segal's book
- Episode 304 - In this episode of The Job Hunting Podcast, TV journalist and confidence coach Ashleigh Paholek shares how to project authority and trust in interviews, presentations, and boardrooms. From mastering silence to improving your virtual presence, these strategies will help you influence with confidence — even when you don’t feel it.
- Episode 309 - Beyond the headlines, workplace scandals reveal deeper lessons about governance, disclosure, and accountability. In this episode, I share strategies for overcoming missteps and rebuilding your professional brand.
About the host, Renata Bernarde
Hello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job-hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress.
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