))
Dr. Marcus Collins: A matter of perspective
Manage episode 521274743 series 3553459
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for culturally fluent teams, and more.
—
Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies
—
Subscribe to our newsletter: https://www.infosum.com/resources/insights
Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
97 episodes
Share
