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AI Won’t Fix Broken Processes": GTM Strategy, RevOps, and the Rise of the AI Engineer with Kristina McMillan

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Content provided by Cognism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cognism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Kristina McMillan, Executive in Residence at Scale Venture Partners, shares what she’s seeing across Scale’s portfolio when it comes to AI adoption in revenue teams. From the rise of the go-to-market engineer to the three levels of AI maturity, Kristina breaks down what’s working, what’s hype, and why RevOps needs to lead with strategy, not just tools. We also get into AI’s real impact on metrics like ARR per employee, the role of internal AI hackathons, and how top teams are choosing between building and buying. If you’re feeling overwhelmed by the pace of change, this episode will give you clarity and a tactical playbook.

  continue reading

114 episodes

Artwork
iconShare
 
Manage episode 519385803 series 3489883
Content provided by Cognism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cognism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Kristina McMillan, Executive in Residence at Scale Venture Partners, shares what she’s seeing across Scale’s portfolio when it comes to AI adoption in revenue teams. From the rise of the go-to-market engineer to the three levels of AI maturity, Kristina breaks down what’s working, what’s hype, and why RevOps needs to lead with strategy, not just tools. We also get into AI’s real impact on metrics like ARR per employee, the role of internal AI hackathons, and how top teams are choosing between building and buying. If you’re feeling overwhelmed by the pace of change, this episode will give you clarity and a tactical playbook.

  continue reading

114 episodes

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