Reframing Sales as Service with Eric Lofholm
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In this episode of the Collaborators Unite podcast, host Chuck Anderson speaks with sales expert Eric Lofholm about the importance of mastering sales skills to make a positive impact. They discuss the common resistance many people have towards selling, the need to reframe sales as a service, and the transformative power of mentorship. Eric shares his personal journey from struggling in sales to becoming a top producer, emphasizing that sales is a learned skill that anyone can improve upon. The conversation highlights the significance of belief, the role of coaches and mentors, and the actionable steps listeners can take to enhance their sales abilities and ultimately make a greater impact in their communities.
GUEST BIO:
Eric Lofholm is a master sales trainer, international speaker, and author who has spent nearly three decades teaching the art of authentic selling to entrepreneurs and business leaders worldwide. After starting his career working with Tony Robbins, Eric turned his own early struggles in sales into a lifelong mission to help others sell with confidence, integrity, and service. Through his proven methods, Eric empowers coaches, consultants, and purpose-driven experts to overcome resistance to selling and reframe it as an act of service—so they can make the impact and income they truly deserve.
CHAPTERS:
00:00 Introduction to Sales Mastery
02:56 The Importance of Reframing Sales
05:32 Understanding the Audience's Resistance
08:17 The Transformation Through Selling
11:23 Overcoming Fear and Embracing Sales
13:47 The Power of Mentorship in Sales
16:43 Personal Journey and Turning Points
19:45 The Role of Coaches vs. Mentors
22:20 Final Thoughts and Call to Action
LINKS:
Join Eric’s Free Planning Class — a powerful, hands-on session designed to help you set clear goals, plan for sales success, and elevate your impact.
Sign up here: planningclass.com
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Until next time, keep moving forward!
Chuck Anderson,
138 episodes