Theresa Goodwin is the CEO and founder of Boldthink, a brand advisory and marketing agency she launched in 2011. She has spent more than twenty years helping organizations strengthen their reputation, communicate their value, and drive measurable growth. Her work spans higher education, nonprofits, industrial companies, and service-based organizations, with a focus on helping leaders turn their brand into a real business asset.

Born in Chicago and raised in Indiana, Theresa built her career by blending strategic thinking with creative problem solving, a combination that has guided hundreds of clients through brand transformations, marketing campaigns, and revenue challenges. She has mentored founders, guided executives, and shaped strategies for companies ranging from local organizations to national brands. Her background includes multiple certifications in brand strategy and brand architecture, and she earned her MBA from Butler University with a focused track in entrepreneurship and innovation.

Theresa leads Boldthink with a commitment to clarity, momentum, and practical execution. The agency’s work centers on brand value optimization, helping clients attract the right customers, activate their brand across the buyer and customer journey, and create lasting loyalty. Boldthink partners with companies that want to grow with intention, strengthen their market presence, and build brands that endure. Learn more at https://boldthinkcreative.com