Shab is a communications and engagement strategist with roots in digital marketing, media sales, and community engagement - known for designing inclusive experiences and aligning messaging across diverse audiences.
She is also co-founder of YourFriend, a Toronto-based events and engagement studio that designs emotionally resonant experiences for brands, communities, and teams. They specialize in epic intimate events; gatherings that feel personal, purposeful, and unforgettable.

Whether designing engaging events, shaping internal messaging, ideating marketing solutions or facilitating community conversations, Shab helps communities and organizations build trust, clarity, and connection.

She blends strategic planning with emotional intelligence, always grounded in values of equity, belonging, and purpose - resulting in stronger stakeholder alignment and impactful
communication.

To learn more about Shab and her work you can connect with her on LI at https://www.linkedin.com/in/shabbaharyeh/ or at the YourFriend site - https://www.your-friend.co/