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The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset

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Manage episode 520320859 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:

  1. B2B buying dynamics shift

  2. AI moves from pilot to priority

  3. Growth bets consolidate

  4. The demand engine rebalances

  5. Capability gaps emerge

Which they share in a report and a webinar (links below).

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

The Links

The people:

Mentioned this week:

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

347 episodes

Artwork
iconShare
 
Manage episode 520320859 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:

  1. B2B buying dynamics shift

  2. AI moves from pilot to priority

  3. Growth bets consolidate

  4. The demand engine rebalances

  5. Capability gaps emerge

Which they share in a report and a webinar (links below).

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

The Links

The people:

Mentioned this week:

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

347 episodes

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