Soft Openings Aren't Just For Restaurants REWORK podcast

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Soft openings aren't just for restaurants

4h ago 14:48

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This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy.

Key Takeaways

00:12 – Inside Fizzy’s early access phase
02:28 – Selecting beta testers
03:05 – Treating early access as a real-world dry run
07:11 – Cutting the to-do list down to what truly matters
09:59 – Why early access is different from beta testing

Links and Resources

Chapters

1. Introduction (00:00:00)

2. Selecting beta testers (00:02:28)

3. Treating early access as a real-world dry run (00:03:05)

4. Cutting the to-do list down to what truly matters (00:07:11)

5. Why early access is different from beta testing (00:09:59)

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