In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building on insights from massive launches like Alex Hormozi’s $105M book rollout, Kasim explains how realtors can shift from traditional SEO to becoming the actual answer that ChatGPT and other AI engines deliver to clients searching online. The conversation dives into practical strategies such as implementing schema markup, leveraging Reddit’s surprising authority as a leading source of ChatGPT citations, and building personal authority over brand authority—all of which are critical for ranking in AI-driven search. Suneet shares how ChatGPT leads are already calling him directly as the “best realtor in Sacramento,” underscoring the immediate impact of these tactics. More than just a playbook of tips, this episode emphasizes a bigger mindset shift: realtors must embrace content authority, multimodal publishing, and brand equity to thrive in the fast-changing AI landscape and future-proof their businesses.

Chapters:

• 00:00:00 - Meet Kasim Aslam
• 00:01:48 - Dissecting Alex Hormozi's $105 Million Launch
• 00:02:57 - The Power of Repackaging Ideas and Building on Existing Concepts
• 00:03:52 - Analyzing the Role of Ad Spend vs. Brand Equity in a Massive Launch
• 00:05:30 - How Kasim Generated 300 Leads by Giving Away Hormozi's Books
• 00:06:57 - Defining Answer Engine Optimization (AEO) and Large Language Models (LLMs)
• 00:09:22 - AEO Factor #1: The Critical Importance of Schema Markup
• 00:12:25 - AEO Factor #2: Why Reddit is the Most Important Website for LLMs
• 00:14:36 - A Strategic Approach for Businesses on Reddit
• 00:17:46 - AEO Factor #3: Establishing Personal Authority, as LLMs Prefer People Over Brands
• 00:20:25 - How Different LLMs Source Local Business Information (e.g., ChatGPT and Yelp)
• 00:21:25 - Data Breakdown: Overlap Between Google Search and LLM Results
• 00:24:07 - Why Google's Gemini is Positioned to Win the AI Race
• 00:25:06 - Actionable AEO Advice: Build Authority Through Deep, Multimodal Content
• 00:28:45 - The Modern Equivalent of "Buying Domains in 1992"
• 00:30:32 - The Rise of Faceless AI Content and YouTube's Monetization Changes
• 00:33:57 - Strategy: Using AI Avatars Customized for Geographic Markets
• 00:35:10 - An Overview of Kasim's Company, Pareto Talent
• 00:36:44 - Where to Find Information on Pareto Talent
• 00:37:25 - Where to Follow Kasim Aslam Online

Links and Resources:

• Reside Platform
• Reside Platform Website
• Pareto Talent Website
• Kasim’s Personal site
• Kasim on LinkedIn
• Kasim’s Answer Engine Optimization project