In this episode, I'm diving headfirst into why I'm doubling down on email marketing in 2025. With major shifts happening on social media platforms, and some concerning alliances forming in the tech world, it's time to reconsider how we connect and communicate with our audiences. I explore why email marketing isn't just a safe bet, but a golden opportunity often overlooked by many businesses. You'll hear me share personal insights and strategies on how to make email marketing your most powerful and authentic marketing tool, even if you think your email list is small or stale.

Join me as I chat about the value of meaningful connection over flashy trends, why regular emailing leads directly to more sales, and how treating your email subscribers like valued pen pals can transform your business. Plus, I'll share some surprising, heartfelt stories about how emails can even strengthen friendships. It's time to rethink email and make 2025 your most connected year yet.

Timeline Summary

[00:00] - Reflecting on a relaxed start to 2025 and my thoughts on unexpected political and social media changes.

[03:00] - Observing how political alliances may influence social media, prompting people to leave platforms like Facebook and Instagram.

[05:00] - Why I'm shifting my focus to email marketing and why you should too.

[07:00] - Busting common myths about emailing your list: more emails can mean more sales.

[10:00] - Reimagining emails as personal letters instead of junk mail: how this changes your approach.

[15:00] - How a recent playful email about Wordle led to deeper connections and surprising feedback.

[19:00] - Encouraging you to lean into your uniqueness, even in your emails, to truly stand out in a digital world.

Links & Resources

• Join my upcoming workshop: mirandaivey.com/workshops

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