In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into a topic often overlooked in discussions about scaling a real estate business—culture. While most teams focus on tech and systems, Kyle emphasizes how crucial it is to intentionally define, build, and protect your team culture through core values, standards, and strong leadership. They unpack how to recruit and retain the right people, handle cultural misalignment (even with top producers), and develop deeper relationships with your top agents. Whether you lead a team of 5 or 120, this episode will give you the tactical insights to build a culture that fuels growth instead of fighting it.

Chapters
00:00 – Scaling More Than Systems
01:04 – Small Team Vibes vs. Big Team Problems
02:56 – Intentional Culture Starts with Core Values
04:48 – The Wrong Way to Create Core Values
06:17 – The Right Way to Define Culture
07:18 – Budgeting for Culture
08:33 – Are Team Cliques Good or Bad?
10:04 – Enforcing Core Values: Hire, Raise, Fire
11:09 – Culture Should Attract and Repel
15:03 – Fixing a Broken Culture
17:14 – Standards That Protect Top Performers
20:22 – Culture Will Organically Push Out Bad Fits
23:28 – Have the Tough Conversations with Curiosity
24:33 – Why Kyle Focuses on Top Producers