Let's start this podcast series at the start, shall we? To understand how to navigate the future of alternative proteins, we first need to understand how we got here today - how and why the industry has grown and where it currently stands, starting with plant-based. To kick things off, ProVeg’s Gemma Tadman and One Planet Pizza’s Joe Hill reflect on the evolution of plant-based. They discuss the growth and impact of plant-based proteins in the industry so far, consumer trends and barriers, and look ahead to what’s next. Joe shares first-hand experiences as a challenger brand in the food and drink industry, along with actionable insights for retailers and brands looking to leverage the plant-based sector. Tune in to build your knowledge and hear some honest industry chat.