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Are Amazon Ads Still Worth It? The Truth No One Tells Authors (Ep. 6)
Manage episode 514884117 series 3689350
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In this episode of The Profitable Author Podcast, JD Caron and Julie Titterington break down the often confusing world of Amazon ads. They explain why they matter for indie authors, how to set them up the right way, and which metrics actually tell you whether your ads are working.
You’ll hear how to avoid wasting money, what numbers to watch (and which to ignore), and why small daily budgets can still move the needle if you focus on the right strategy. JD also shares the simple rule of thumb he uses for click-through rates, conversion goals, and ad spend that keeps his campaigns profitable.
Key Takeaways
- Amazon ads can be powerful when you understand your numbers.
- Aim for around a 10% conversion rate on Amazon ads.
- Start with category targeting to simplify setup.
- CTR (Click-Through Rate) is one of your most important metrics.
- Budget 10–20% of your total ad spend for Amazon ads (for fiction).
- You can start testing with as little as $1 a day.
- Some books perform better than others—what matters is consistent testing and refinement.
👉 Want to sell more books with confidence? Check out the Profitable Author Blueprint Workshop
👉 Have questions or want to work with us? Reach out at [email protected]
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