Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Pragmatic Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pragmatic Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Innovating for Every Body with Tobie Hatfield of NIKE

1:13:25
 
Share
 

Manage episode 505938703 series 2362343
Content provided by Pragmatic Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pragmatic Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“If you have a body, you are an athlete.” In this episode, host Rebecca Kalogeris speaks with Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, about the philosophy and practice of building inclusive, high-performance products. From his early days as a pole vaulter and coach to more than 35 years of innovation at Nike, Tobie shares how his athletic background and curiosity shaped his approach to product development.

He unpacks Nike’s guiding principle—innovate for the athlete*, with an asterisk meaning all bodies count—and explains how this vision fuels breakthrough products. From designing performance shoes for athletes with cerebral palsy that can be put on hands-free, to pioneering new “precovery” technology in collaboration with Hyperice, Tobie illustrates how authentic inclusivity drives performance for everyone.

Listeners will hear how Nike prototypes fast, embraces “fail forward” experimentation, and measures innovation through real athlete outcomes. Tobie also underscores that innovation is never the work of a lone genius—it’s a team sport powered by observation, empathy, and courage to take calculated risks.

This episode is an inspiring deep dive into how great companies push past limitations to create products that resonate, perform, and truly serve.

For show notes and more resources, visit: pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at pragmaticinstitute.com.

  continue reading

474 episodes

Artwork
iconShare
 
Manage episode 505938703 series 2362343
Content provided by Pragmatic Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pragmatic Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“If you have a body, you are an athlete.” In this episode, host Rebecca Kalogeris speaks with Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, about the philosophy and practice of building inclusive, high-performance products. From his early days as a pole vaulter and coach to more than 35 years of innovation at Nike, Tobie shares how his athletic background and curiosity shaped his approach to product development.

He unpacks Nike’s guiding principle—innovate for the athlete*, with an asterisk meaning all bodies count—and explains how this vision fuels breakthrough products. From designing performance shoes for athletes with cerebral palsy that can be put on hands-free, to pioneering new “precovery” technology in collaboration with Hyperice, Tobie illustrates how authentic inclusivity drives performance for everyone.

Listeners will hear how Nike prototypes fast, embraces “fail forward” experimentation, and measures innovation through real athlete outcomes. Tobie also underscores that innovation is never the work of a lone genius—it’s a team sport powered by observation, empathy, and courage to take calculated risks.

This episode is an inspiring deep dive into how great companies push past limitations to create products that resonate, perform, and truly serve.

For show notes and more resources, visit: pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at pragmaticinstitute.com.

  continue reading

474 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play