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Phil Hornby: Empower to Succeed: How to Make High‑Quality Decisions in Product - Productized 2025 TalkInTen

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Manage episode 520249195 series 3001822
Content provided by Ben Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Welcome to another brisk Talk in Ten recorded live at this year's Productized conference. In this episode, Phil Hornby (founder of For Product People) explains why empowerment in product teams really means the ability to make decisions that stick — and how to raise the quality of those decisions.
Key topics discussed:

  • What a "high-quality decision" is and why it’s distinct from a "good outcome."
  • Evidence-informed decision making: combining quantitative data, qualitative insight, and expert judgement.
  • Practical tactics: decision logs, Amazon-style memos, and setting a "best-before" date for revisiting choices.
  • How to evaluate decision quality without falling into the blame game.
  • Where AI fits — as a tool to inform decisions, not replace human accountability.

Guest bio:

Phil Hornby — Founder, For Product People. Phil runs workshops and talks, helping product teams make better decisions by combining structured thinking, evidence, and practical frameworks. He focuses on turning tacit product judgement into explicit, defendable choices that teams can commit to and act on.

Thank you to our partners at Productized for hosting such an inspiring event and to our sponsors Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end product development. Download their AI economics guidebook at bobcatscoding.com.
Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/
Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/
🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes


Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

  continue reading

Chapters

1. Phil Hornby: Empower to Succeed: How to Make High‑Quality Decisions in Product - Productized 2025 TalkInTen (00:00:00)

2. Who is Phil Hornby?: Introduction to the For Product People founder and his workshop "Empower to Succeed." (00:03:10)

3. High-Quality Decisions: Framing decisions with options, evidence, and explicit opinion (00:06:00)

4. Track & Revisit: Decision logs, memos, and setting review horizons to avoid constant churn (00:09:00)

296 episodes

Artwork
iconShare
 
Manage episode 520249195 series 3001822
Content provided by Ben Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Welcome to another brisk Talk in Ten recorded live at this year's Productized conference. In this episode, Phil Hornby (founder of For Product People) explains why empowerment in product teams really means the ability to make decisions that stick — and how to raise the quality of those decisions.
Key topics discussed:

  • What a "high-quality decision" is and why it’s distinct from a "good outcome."
  • Evidence-informed decision making: combining quantitative data, qualitative insight, and expert judgement.
  • Practical tactics: decision logs, Amazon-style memos, and setting a "best-before" date for revisiting choices.
  • How to evaluate decision quality without falling into the blame game.
  • Where AI fits — as a tool to inform decisions, not replace human accountability.

Guest bio:

Phil Hornby — Founder, For Product People. Phil runs workshops and talks, helping product teams make better decisions by combining structured thinking, evidence, and practical frameworks. He focuses on turning tacit product judgement into explicit, defendable choices that teams can commit to and act on.

Thank you to our partners at Productized for hosting such an inspiring event and to our sponsors Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end product development. Download their AI economics guidebook at bobcatscoding.com.
Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/
Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/
🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes


Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

  continue reading

Chapters

1. Phil Hornby: Empower to Succeed: How to Make High‑Quality Decisions in Product - Productized 2025 TalkInTen (00:00:00)

2. Who is Phil Hornby?: Introduction to the For Product People founder and his workshop "Empower to Succeed." (00:03:10)

3. High-Quality Decisions: Framing decisions with options, evidence, and explicit opinion (00:06:00)

4. Track & Revisit: Decision logs, memos, and setting review horizons to avoid constant churn (00:09:00)

296 episodes

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