Most podcasters still measure success by the wrong numbers — downloads, likes, and vanity metrics that look impressive but don’t move the business forward.

In this episode, Sadaf Beynon shares what she’s learned from business leaders who use podcasting strategically — focusing on three KPIs that actually reflect real ROI:

💬 1. Relationships — The foundation of trust

Podcasting is one of the most effective networking tools available.

Kevin Bupp (Real Estate Investing for Cashflow) calls it a “door to genuine relationships” that often lead to clients and collaborations.

💡 2. Authority — Credibility that compounds

Consistency builds credibility. Michelle Thames’ solo episodes led to consulting opportunities — proof that showing up with valuable insight creates authority and business growth.

🎧 3. Engagement — Impact that lasts

True engagement isn’t likes or downloads; it’s when people stay, listen, and come back. As Gary Arndt (Everything Everywhere Daily) says, “The right 200 downloads beat 2,000 every time.”

The best podcasters don’t chase numbers — they build trust, consistency, and connection.

Your challenge:

Write down three real wins your podcast created this month — one relationship, one opportunity, and one reminder of your impact. That’s your real ROI.