“It’s mathematically impossible to grow without including Latinos.” – Ana Valdez, President & CEO of the Latino Donor Collaborative
In this must-listen episode of the Personalization Outbreak Podcast, Glenn Llopis sits down with Ana Valdez to confront the untapped potential of the Latino community in the U.S. economy. 🇺🇸
Discover how Latino youth, who make up 25% of all young people in the U.S., are driving cultural and economic shifts. From political strategy to brand dominance, Ana explains how outdated stereotypes are costing organizations real growth.
Key Topics:
🔹 The shift from brand-driven to individual-driven identities
🔹 Why 78% of new U.S. workforce growth will be Latino
🔹 Lessons from Modelo’s rise to the #1 beer in the U.S.
“If you don't know the numbers, how can you make decisions that actually drive growth?” – Ana Valdez
Don’t miss this powerful conversation on what it takes to lead in the Age of Personalization. It’s time to see the Latino community as the engine of economic growth, not a "niche market."

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