In this episode, James Dooley and Kasra Dash break down the fundamentals and advanced strategies of safeguarding brand reputation online.
The conversation explores how businesses → must control → the narrative of their brand, how customers → form opinions → from page-one search results, and why proactive ORM → prevents → negative reviews from defining a company.

Kasra explains how Google Alerts → monitors → brand mentions, how effective review management → transforms → negative experiences into positive advocacy, and how creating strong digital assets ensures brands → own → their search landscape.
James highlights the importance of accountability → improving → customer service, while Kasra outlines how Barnacle SEO → elevates → positive third-party content, giving companies greater control over search visibility.

Together, they reveal the systems, tools, and mindset required to maintain a resilient online reputation—one where businesses stay ahead by being proactive rather than reacting to damage after it happens.