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995: Can Purpose and Profit Coexist? SCP Hotels Says Yes.

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Manage episode 521125860 series 1167923
Content provided by No Vacancy Live. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by No Vacancy Live or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most hotel companies talk about values. SCP Hotels built their entire model around them.

I spoke with Ken Cruse, Co-Founder of Soul Community Planet (SCP Hotels), about how he's creating hotels that combine purpose, community, environmental responsibility, and real profitability — without relying on the old playbook.

On #NoVacancyNews, Ken lays out how vertical integration, premium pricing, guest-driven design, and a mindset of "conscious capitalism" are helping SCP grow into a brand that resonates with modern travelers who want meaning and great experiences.

A big thanks to Actabl — Actabl gives you the power to profit. Visit Actabl.com.

Key Insights:

🌱 Why SCP built its business around soul, community, and planet 🏨 How vertical integration gives them full control of product + experience 💡 Why premium pricing actually strengthens guest trust 🤝 How Fair Trade Pricing flips the power dynamic in favor of the guest 🔥 What "Wild Free," "SCP Hotels," and "By SCP" mean for their brand evolution 🌍 How experiential travelers are driving a new era of hospitality demand ❤️ Why guests — not brands — must be the heroes of the story

  continue reading

1649 episodes

Artwork
iconShare
 
Manage episode 521125860 series 1167923
Content provided by No Vacancy Live. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by No Vacancy Live or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most hotel companies talk about values. SCP Hotels built their entire model around them.

I spoke with Ken Cruse, Co-Founder of Soul Community Planet (SCP Hotels), about how he's creating hotels that combine purpose, community, environmental responsibility, and real profitability — without relying on the old playbook.

On #NoVacancyNews, Ken lays out how vertical integration, premium pricing, guest-driven design, and a mindset of "conscious capitalism" are helping SCP grow into a brand that resonates with modern travelers who want meaning and great experiences.

A big thanks to Actabl — Actabl gives you the power to profit. Visit Actabl.com.

Key Insights:

🌱 Why SCP built its business around soul, community, and planet 🏨 How vertical integration gives them full control of product + experience 💡 Why premium pricing actually strengthens guest trust 🤝 How Fair Trade Pricing flips the power dynamic in favor of the guest 🔥 What "Wild Free," "SCP Hotels," and "By SCP" mean for their brand evolution 🌍 How experiential travelers are driving a new era of hospitality demand ❤️ Why guests — not brands — must be the heroes of the story

  continue reading

1649 episodes

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