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NJCS 04: Going Viral on TikTok and YouTube in the Wedding Industry with Adriana Brauckmann
Manage episode 496144611 series 3666093
What does it take for a wedding content creator to go from zero to over 50,000 loyal followers—and rack up half a million views on a TikTok video about bridal shower dresses?
In this lively, unscripted episode, Adriana Brauckmann, founder of The Pre-Nup podcast and a seasoned wedding industry insider, dishes on her unfiltered journey from filming solo tips on her iPhone to joining forces with major players like Love Stories TV and David's Bridal.
Expect surprising confessions about what really works on TikTok, why the best-performing videos sometimes have zero talking, and how authenticity, consistency, and a touch of chaos fuel her content success.
You'll also hear insider details on how Love Stories TV became the biggest wedding video platform—and why David's Bridal is betting big by acquiring media brands to build a community, not just sell dresses. If you want practical tips, honest stories, and a behind-the-scenes look at the evolving world of wedding content, this is your episode.
📝 Key Topics Covered 📝
- 00:00 How "The Pre-Nup" started: wedding industry roots, podcast launch
- 05:09 Building a platform: TikTok beginnings, Instagram hesitations
- 07:25 Viral breakthrough: 500,000+ views for a dress montage
- 10:16 Growing a following: Reaching 10K fans, then 50K+
- 11:06 Production value: Why the shift to pro studio skyrocketed results
- 12:24 Short vs. long form: Why short clips feed podcast growth
- 15:33 Hooks, tactics, and audience-first strategy
- 24:20 David's Bridal acquisition: Building community & launching Pearl
- 27:49 Content as CRM: Moving audiences through the wedding journey
- 31:32 SEO for creators: Challenges & tips for wedding industry brands
- 35:09 Behind the scenes: Planning, prepping, and the value of guests
- 44:12 Authentic camera setups & DIY production hacks
- 50:24 CapCut, editing, and learning the tools vs. hiring out
- 56:05 Big-picture goals: Building "the go-to" wedding podcast
- 58:32 Fun afterparty: favorite honeymoon spots, cocktails, and hot dog debates
Ready to be inspired, entertained, and pick up tactical tips? Jump in—this episode is for wedding industry creatives, marketers, and anyone who loves a smart business (and content!) comeback story.
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