Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris's unique journey from graphic design to the natural products industry maven is not just inspiring; it's a testament to the passion that drives these retailers to excel in customer service and community building.
Feeling the pinch with rising prices? You're not alone, and it turns out those quaint co-ops on your street might be the key to quality food without the hefty price tag. We dissect the myth of expensive independents and explore how savvy strategies like EDLP keep them competitive. These retailers aren't just about ringing up sales; they're deeply invested in their communities, pouring heart and soul into providing more than just groceries but a place where local values and health converge.
As we navigate the oft-confusing terrain of food labels together, you'll come away enlightened and empowered to make informed choices. This episode is bursting with insights, from marketing finesse to the frontlines of food retail innovation, and will leave you eager to support the local champions of the natural food movement.
Show Resources:
www.naturalfoodretailers.com
The Buyer's Desk Podcast
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About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.