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How Dealerships Can Capture More Intent in 2025: Marketing Strategies with Colin Kara of Nielsen Automotive Group

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Manage episode 517864973 series 3600047
Content provided by SearchLab Digital and Dane Saville. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SearchLab Digital and Dane Saville or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Automotive marketing is changing fast! AI Overviews, shifting SEO tactics, and OEM advertising budgets are reshaping how car shoppers find dealerships.

In this episode of More Than You Can Chew, Dane sits down with Colin Kara, Marketing Director at Nielsen Automotive Group, to dig into how dealers can stay competitive.

Colin also shares how his group is finding success by aligning SEO, SEM, and dealership operations.

If you’re a dealership marketer or business leader looking for actionable strategies to cut waste and capture more car shoppers in 2025, this bite-sized conversation is for you.

👉 Links & Resources

  continue reading

11 episodes

Artwork
iconShare
 
Manage episode 517864973 series 3600047
Content provided by SearchLab Digital and Dane Saville. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SearchLab Digital and Dane Saville or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Automotive marketing is changing fast! AI Overviews, shifting SEO tactics, and OEM advertising budgets are reshaping how car shoppers find dealerships.

In this episode of More Than You Can Chew, Dane sits down with Colin Kara, Marketing Director at Nielsen Automotive Group, to dig into how dealers can stay competitive.

Colin also shares how his group is finding success by aligning SEO, SEM, and dealership operations.

If you’re a dealership marketer or business leader looking for actionable strategies to cut waste and capture more car shoppers in 2025, this bite-sized conversation is for you.

👉 Links & Resources

  continue reading

11 episodes

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