Online business coaching has gotten chaotic in a very specific way. Too many people are selling support they are not qualified to give, recycling the same scripts, leaning on borrowed credibility, and creating this MLM adjacent loop where coaches hire other coaches just to stay afloat. Meanwhile buyers are left confused, pressured, or wondering why something felt off.

In this episode I'm joined by my business bestie Stacy Braga and we talk about why the coaching space feels out of control, how shame gets used to pressure people into programs, how “mindset” gets used to deflect real problems, why so many strategies have not evolved with buyers, and what actually helps you make better decisions before investing in anyone.

Inside the episode we cover:

• How shame gets used as a pressure tactic

• How “mindset” gets positioned as the reason something didn’t work

• Why fake urgency still hooks people who know better

• The inbreeding effect of coaches coaching coaches

• How borrowed credibility shows up in marketing

• Parasocial friendship pressure and why it feels manipulative

• What ethical support actually looks like

• What to ask before you invest so you can protect yourself

MENTIONED IN THIS EPISODE:

Connect with Stacy online: www.stacybragacopy.com

Listen to Stacy's podcast: CozyPreneur Podcast

Connect with Sydney on Instagram: @sydneyobrien.co

Grab the Buyer Journey Content Map