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Importance of Sleep

Inactive Sleep Mask

https://inactiveco.com/

What if the simplest tool in your bedroom could unlock better recovery, steadier mood, and sharper performance? We sit down with Jill McCray—co-founder of the Inactive Company and former executive at Spanx, Starbucks, and Delta—to unpack how a century-old sleep accessory became a serious performance tool for athletes, veterans, parents, and frequent flyers. Jill traces the journey from “I’ll sleep when I’m dead” to building a patented sleep mask that delivers complete darkness, active cooling with phase change material, and hardware‑free comfort that fits any head and even lets you open your eyes under the mask—an insight that dramatically increased adoption in PTSD cohorts.
We explore why sleep has jumped to the top of the wellness pyramid (hello, American Heart Association’s Essential 8), and how elite programs validated the design. From NFLPA reorders and college football travel kits to third‑party studies showing 15–30 minutes more sleep per night, the data points add up. Jill breaks down the four pillars of better sleep—darkness for melatonin signaling, thermoregulation for fewer 3 a.m. wakeups, deeper REM and slow‑wave quality, and comfort that drives real-world compliance. We also dig into their CBT‑I inspired Sleep Seven playbook, a personalizable routine that turns the mask into a reliable cue—your nightly “sleep warm‑up” that helps your body power down and stay there.
If you’ve tried apps, supplements, and gadgets with little payoff, this conversation offers a refreshing, evidence-aware approach to sleep optimization. You’ll learn how textile science borrowed from aerospace quietly stabilizes temperature, why design details matter for anxious or trauma-affected sleepers, and where performance sleepwear is headed next with infrared-friendly, cooling fabrics. Ready to treat sleep like a trainable skill and not a lottery? Tune in, try the playbook at inactiveco.com, and tell us your biggest sleep blocker. If this helped, subscribe, share with a friend who needs better nights, and leave a quick review—we read them all and they mean a lot.

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