It's All In The Details! - W/Jeremy Harding Mind Wrench podcast

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It's All In The Details! - w/Jeremy Harding

4d ago 1:01:05

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**🎙️ Podcast Show Notes:

“Detailing, Nanotech & Profit: Turning Chemistry into Cash Flow”

In this week’s Mind Wrench Podcast, we sit down with veteran detailer and collision pro Jeremy Harding, a guy who’s lived through every phase of paint and polish—from the old rotary buffer days to today’s high-tech ceramic coatings. If you’ve ever wondered why these coatings seem bulletproof (and sometimes like a real pain in the butt during repair), Jeremy breaks it all down in plain English—what they are, how to work with them, and how to turn them into money makers, not time wasters.

Jeremy shares how coatings built with nanotechnology are changing everything about prep, paint, and profit. These slick, tough-as-glass coatings resist chemicals, UV, and scratches—but they also mean you can’t just “buff ‘em off” anymore. He explains exactly how to tell if you’re dealing with a coating, how to safely remove it, and why rushing the recoat or waxing process can cost you in dieback or adhesion issues later. Most importantly, he reveals how the detailing mindset—attention to detail, patience, and process—can become a real growth tool for your shop, not just an afterthought.

If you think detailing is “just cleanup,” this episode might change your mind for good.

🔥 4 Big Takeaways:

1️⃣ Know your surface. Modern ceramics act like armor on clearcoat—identifying and removing them right prevents costly redos.

2️⃣ Timing matters. Never rush protection on fresh paint; let it cure at least 90 days to avoid long-term problems.

3️⃣ Train for passion, not position. A curious, detail-loving tech can turn a “side gig” into a solid revenue stream.

4️⃣ Detailing = differentiation. Shops that master coatings and offer premium protection services stand out, earn trust, and boost margins.

This one’s packed with real-world wisdom, a few hard truths, and plenty of practical steps to help your collision business grow smarter, more profitable—and more memorable!

GUEST CONTACT

Jeremy Harding – [email protected]

Website – https://www.nasiol.com/ LinkedIn – https://tinyurl.com/mpnkhtjx

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Chapters

1. Welcome, Ratings, And Show Setup (00:00:00)

2. Jeremy’s Roots In Paint And Detailing (00:02:08)

3. PPG Training, Chemistry, And Early Waterborne (00:07:24)

4. Coaching Ad Break And Host CTA (00:10:53)

5. Meguiar’s Era And 3M Acquisition (00:12:03)

6. RUPES Launch And Long-Throw Polishing (00:16:40)

7. Enter Nasiol: Behind-The-Scenes Manufacturer (00:21:05)

8. Nanocoatings Beyond Cars: Industrial Uses (00:24:28)

9. Home And Hospitality Applications (00:27:20)

10. Automotive Surfaces And Durability (00:29:12)

11. Collision Prep: Removing Ceramic Coatings (00:32:07)

12. Testing, Grit Choices, And Hydrophobics (00:36:15)

13. Post-Refinish Timing: Wax, Sealant, Ceramic (00:39:10)

14. Wraps, PPF, And Adhesive Interactions (00:43:20)

15. Adding Detailing As A Shop Revenue Stream (00:45:43)

16. Hiring For Passion And Raising Standards (00:49:35)

17. Growth Keys: Relationships, Training, Network (00:52:00)

18. Closing, SEMA Plans, And Contacts (00:56:00)

214 episodes

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