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PR in the Age of Scarcity: How to Build Trust and Earn Real Attention

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Manage episode 518030473 series 1028192
Content provided by Marketing News Canada. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing News Canada or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.

Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.

If you're a marketer, comms lead, or founder still chasing the golden press hit, this episode will reset your thinking. Spoiler: that Globe and Mail article might not move the needle the way you think.

  continue reading

471 episodes

Artwork
iconShare
 
Manage episode 518030473 series 1028192
Content provided by Marketing News Canada. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing News Canada or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.

Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.

If you're a marketer, comms lead, or founder still chasing the golden press hit, this episode will reset your thinking. Spoiler: that Globe and Mail article might not move the needle the way you think.

  continue reading

471 episodes

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