235: What the Diamond Industry Can Teach You About Pricing Your Work

LEVEL UP: A Wedding Photography + Videography Podcast

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The truth is, pricing in the wedding industry isn’t just about numbers. It’s about how you position yourself, how you present your work, and how confidently you communicate your value.
In this episode, we’re breaking down the concept of perceived value through the lens of the diamond industry and what it can teach you about pricing your own services. Just like diamonds are graded by their cut, clarity, color, and carat, your brand has its own version of the “Four Cs” that determine how clients see your worth.
If you’ve ever struggled to raise your prices, felt frustrated that others in your market charge more for the same work, or wondered what it actually takes to become the “luxury” choice, this conversation is for you.
You’ll walk away with a renewed perspective on how luxury brands build trust, why curation matters more than comparison, and what small shifts can completely change how clients perceive your business.
Your work is already valuable. It’s time the world sees it that way too.
Doors to the Luxury Mastermind are now open. This is your opportunity to step into the next level of your business with strategy, clarity, and community that will support your growth every step of the way.
👉 Learn more at thelevelupco.com/workshop
00:00 – 02:09 | Mastermind Enrollment & Workshop Recap
02:10 – 06:00 | Handling Criticism and Industry Skepticism
06:01 – 10:08 | The Diamond Analogy: Pricing and Perceived Value
10:09 – 17:00 | The Four Cs Framework: Carat, Cut, Clarity, and Color
17:01 – 27:30 | Bridging the Gap: Curation, Clarity, and Brand Differentiation
27:31 – 38:49 | Client Experience, Confidence, and Final Call to Mastermind

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

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The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

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