Traditional cybersecurity training doesn’t stick—and fear-based methods are making it worse.

In this insightful episode of Knack 4 Business, Craig Taylor, CEO of CyberHoot, flips the script on outdated cybersecurity training. With over 30 years of experience and a deep understanding of behavioral psychology, Craig shares how rewarding good behavior—instead of punishing mistakes—is the key to building real cyber resilience in small businesses.

Instead of punishing people for clicking on a phishing link, CyberHoot rewards progress, builds engagement through gamified experiences, and focuses on creating long-term habits. With CyberHoot’s innovative platform, even phishing tests become fun, not fear-inducing.

Whether you're a founder, IT manager, or simply tired of ineffective training videos, this episode is packed with practical insights and strategies you can implement today.

KEY TOPICS COVERED:

• Why punishment doesn’t work in cybersecurity training
• How positive reinforcement changes employee behavior
• The psychology behind behavior change and learning retention
• What makes phishing simulations effective (and realistic)
• How to gamify security training to boost participation
• Top 3 cybersecurity hygiene habits for professionals
• Risks of remote work and what to do about them
• How to freeze your credit to prevent identity theft
• What makes CyberHoot different—and why your team will thank you

SPECIAL OFFER
👉 Get 20% off CyberHoot for a year when you use the code Kreativ Insight or East Trade Winds.
🔗 Sign up here

🎓 Free individual training also available:
🔗 CyberHoot for Individuals

GUEST LINKS & RESOURCES:

• 💼 Craig Taylor, CEO, CyberHoot
  LinkedIn
  Website
  📧 [email protected]
• 📺 Watch the full YouTube episode:
  https://youtu.be/VTe5frZpW84

SPONSORS & TOOLS WE USE:

• 🎙 Descript – Smarter content creation for podcasts & video
• 🧑‍💼 @Hive Coworking – Real-world networking for SMBs
• 🏠 Property Wizard Podcast – Real estate made practical
• 🌐 East Trade Winds – Free networking that works

THANK YOU TO OUR SUPPORTERS:

• 🎧 Carl Richards – Podcast Solutions Made Simple
• 🎙 Fred Crouch – Property Wizard
• 🌱 Jovan Strika – @Hive
• 💼 Melanie Webber – Co-founder & business partner
• 💪 Wayne Pratt – Motive8U Inc.

HOSTS:
🎙Bernie Franzgrote
🎙Wayne Pratt

WE WANT TO HEAR FROM YOU!
📧 Reach us at [email protected]
🌐 Visit: https://knack4business.com/

💬 Drop a comment, share your thoughts, and let us know what topics you want to hear next!
🎙 Want to be featured? Let us know—we’d love to showcase your expertise.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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