When the founder is the face of the business, it can lower its sale price and make it hard to pass on value.

Caroline Troy walked into many companies where the founder was the star: everyone knew them, they did many things, and the business depended on them. One day she had a founder ask, “If I stepped away, would my business still be worth something?” That question led her to help businesses change so they are more than just one person. In this episode, we hear how being the face of your business can be a hidden risk. Caroline shows us what buyers really want. She teaches us how to make your business strong even when you are not always in front.

Key topics covered:

• Why being “the face” can reduce your business value
• What buyers look for when valuing a business (systems, cash flow, team, risks)
• How to make value transferable—so business works without you
• Understanding types of buyers (financial, strategic, etc.)
• Time value of money: how timing changes value
• Tips to improve business cash flow and avoid surprises at sale

Guest & Resources:
Caroline Troy, MBA, CBV – Troy Valuations
Website: troyvalue.com
Upcoming webinar: Valuation Methods in Family Law: Strengths, Weaknesses, and Pitfalls (Legal Education Society of Alberta) — shows how business value is set in divorce, why dates matter, and what many people get wrong.
Webinar Info & Registration

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Supporting people:
Thanks to Carl Richards from Podcast Solutions Made,
Fred Crouch (“Property Wizard”) whose podcast makes real estate easy,
Jovan Strika from @Hive,
Melanie Webber, my invaluable business partner, and
Wayne Pratt of Motive8U Inc, who serves as both a coach and co-host of these podcasts.

Hosts:
Bernie Franzgrote and Wayne Pratt

Sponsor details & contact:
If you want help growing value in your business, tools or coaching can make a big difference. These sponsors support us, and they may support you too.

Contact us:
Email: [email protected]
Website: knack4business.com

Watch / Listen:
YouTube: Watch here
All episodes: Knack 4 Business podcast

Call to Action:
Did this episode make you think twice about being the face of your business? We’d love to hear: leave a comment, share your story, or ask Caroline or us a question. Read more and join the conversation!

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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