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65: The Truth About AI Search (Spoiler: It's Still Just SEO)

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Manage episode 498255790 series 3563147
Content provided by Alison Bell & Melissa Arlena, Alison Bell, and Melissa Arlena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alison Bell & Melissa Arlena, Alison Bell, and Melissa Arlena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you been seeing those "SEO is dead" headlines all over your feed lately? Yeah, me too. And honestly? I'm getting a little fired up about it.

So here's the deal – everyone's trying to tell you that AI has killed SEO and now you need to learn some fancy new "AIO" (AI optimization) strategy. They're launching courses, hosting webinars, and basically trying to convince you that everything you've learned about getting found online is now useless. But I'm here to tell you the truth: it's all BS.

I literally tested this myself. I hopped on ChatGPT (not even logged in) and asked it to recommend photographers for a casual, at-home newborn session near Charlottesville. Want to know who came up first? Me. And I haven't done a single "AI optimization" on my website – just good old-fashioned SEO that I've been doing for 15 years.

The reality is that AI platforms are pulling their information from the same places they always have: search engines like Google. So if you're not showing up on Google, you're probably not showing up in AI searches either. The secret to being found on AI platforms? It's literally just SEO, guys.

What You'll Learn:

  • Why AI searches are actually just pulling from Google (and what that means for you)
  • The real-world test that proved SEO still works for AI platforms
  • How to optimize your website copy for the conversational nature of AI searches
  • Why your social media posts now have a longer lifespan than ever before
  • The four SEO pillars that will get you found in both Google AND AI searches
  • How to beef up your homepage copy to capture those detailed AI conversations

Resources Mentioned:

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

  continue reading

89 episodes

Artwork
iconShare
 
Manage episode 498255790 series 3563147
Content provided by Alison Bell & Melissa Arlena, Alison Bell, and Melissa Arlena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alison Bell & Melissa Arlena, Alison Bell, and Melissa Arlena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you been seeing those "SEO is dead" headlines all over your feed lately? Yeah, me too. And honestly? I'm getting a little fired up about it.

So here's the deal – everyone's trying to tell you that AI has killed SEO and now you need to learn some fancy new "AIO" (AI optimization) strategy. They're launching courses, hosting webinars, and basically trying to convince you that everything you've learned about getting found online is now useless. But I'm here to tell you the truth: it's all BS.

I literally tested this myself. I hopped on ChatGPT (not even logged in) and asked it to recommend photographers for a casual, at-home newborn session near Charlottesville. Want to know who came up first? Me. And I haven't done a single "AI optimization" on my website – just good old-fashioned SEO that I've been doing for 15 years.

The reality is that AI platforms are pulling their information from the same places they always have: search engines like Google. So if you're not showing up on Google, you're probably not showing up in AI searches either. The secret to being found on AI platforms? It's literally just SEO, guys.

What You'll Learn:

  • Why AI searches are actually just pulling from Google (and what that means for you)
  • The real-world test that proved SEO still works for AI platforms
  • How to optimize your website copy for the conversational nature of AI searches
  • Why your social media posts now have a longer lifespan than ever before
  • The four SEO pillars that will get you found in both Google AND AI searches
  • How to beef up your homepage copy to capture those detailed AI conversations

Resources Mentioned:

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

  continue reading

89 episodes

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